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0://HERO

Now booking
Wes Allen & Co

We advise from the operator’s chair.

Consulting firm and venture studio. Finance, brand, payments, software — and we own the companies that prove we’re right.

Consulting + Holdings

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1://EDGE

Why owners work with us

11://OWNR

Skin in the game

We own what we advise on.

22://P&L

P&L first, slides last

Advice tied to numbers you can act on.

33://PAY

Payments from inside

We own card companies — the audit runs daily.

44://BLD

We build, not just advise

Software shipped for our own companies.

55://SPD

Weeks, not quarters

Fixed scope, fixed fee, dated deliverable.

2://PROOF

Companies we own & operate

IRELAND PAYKAIROS CARD SERVICESKONTROL CENTERWLJ INNOVATIONS

Tech we run in production

VALORMAVERICKIRIS CRMSUPABASEVERCELNEXT.JS

3://SERVICES

All services

Five products. No hourly mush.

1

The Operator’s Audit

Fixed-fee financial & strategic review. Findings + 90-day plan.

2

Payments Stack Teardown

Processing costs, residual leakage, billing reconciliation.

3

Brand Realignment Sprint

Fixed-scope repositioning, messaging, visual refresh.

4

Build Partner

Software & web development with operator judgment.

5

Fractional Strategy

Monthly advisory. Your strategy chair, rented.

4://QUOTE

(1)

“Most consultants have read about your problem. We’ve paid for it.”

— W.A.

5://PROCESS

How engagements run

1.

DIAGNOSE

Fixed-fee audit. We read the numbers before we open our mouths.

2.

PRESCRIBE

Findings memo + 90-day plan. Priced actions, not paragraphs.

3.

EXECUTE

Sprint or retainer. We build, realign, and stay accountable.

90-day plan · priced actions

8://FAQ

Questions owners actually ask

We don't compete with clients — we don't take engagements where our holdings overlap your market. What you get is the operating playbook we run daily, pointed at your book.
We own and operate companies — payments, card services, software. The consulting practice and the holdings share one brain: what we learn operating, you buy as advice.
Yes. Client data is siloed from our operating companies, NDAs are standard, and we walk away from conflicts before they exist.
Hourly pays us to be slow. Fixed fees pay us to be right. Every engagement has a scope, a fee, and a dated deliverable before we start.
No — payments is where we're deepest, but the audit, brand, and build work applies to any owner-operated company with a real P&L.
You run it — alone, or with us on a sprint or retainer. The plan is built to survive without us; staying is a choice, not a dependency.
We’re private, on purpose. Existing relationships only — see the investors page.